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Made in Italy Brands

Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.

Made in Italy brand has been used since 1980 to indicate the international uniqueness of Italy in four traditional industries: fashion, food, furniture and mechanical engineering (automobiles, industrial design, machineries and shipbuilding), in Italian also known as "Four A", Abbigliamento (clothes), Agroalimentare (food), Arredamento (furniture) and Automobili (automobiles).

STYLE OF ITALY is found here

 

Worldwide Product Shipments

When shipping products from one country to another, the products may have to be marked with country of origin, and the country of origin will generally be required to be indicated in the export/import documents and governmental submissions. Country of origin will affect its admissibility, the rate of duty, its entitlement to special duty or trade preference programs, antidumping, and government procurement.

Today, many products are an outcome of a large number of parts and pieces that come from many different countries, and that may then be assembled together in a third country. In these cases, it's hard to know exactly what is the country of origin, and different rules apply as to how to determine their "correct" country of origin. 

Generally, articles only change their country of origin if the work or material added to an article in the second country constitutes a substantial transformation, or, the article changes its name, tariff code, character or use (for instance from wheel to car). Value added in the second country may also be an issue.

In principle, the substantial transformation of a product is intended as a change in the harmonized system coding. For example, a rough commodity sold from country A to country B, than subjected of a transformation in country B, which sells the final processed commodity to a country C is considered a sufficient step to label the end product made in USA.

A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

The practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce. Branding in terms of painting a cow with symbols or colours at flea markets was considered to be one of the oldest forms of the practice.

In the modern era, the concept of branding has expanded to include the marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies  

Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is a marketing technique to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand, or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. 

Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. 

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Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value.

Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.

MADE IN ITALY:  INDIA

इटली ब्रांड्स में बनाया गया।
इटली में निर्मित एक माल का निशान है जो यह दर्शाता है कि इटली में एक उत्पाद की योजना बनाई गई, निर्मित और पैक की गई है, विशेष रूप से डिजाइन, फैशन, भोजन, विनिर्माण, शिल्प कौशल और इंजीनियरिंग उद्योगों के विषय में।
इटली ब्रांड में निर्मित 1980 के बाद से चार पारंपरिक उद्योगों में इटली की अंतरराष्ट्रीय विशिष्टता को इंगित करने के लिए इस्तेमाल किया गया है: फैशन, खाद्य, फर्नीचर और यांत्रिक इंजीनियरिंग (ऑटोमोबाइल, औद्योगिक डिजाइन, मशीनरी और जहाज निर्माण), इतालवी में भी "चार ए", अब्बिलियामेंटो (कपड़े), एग्रोलिमेंटेयर (भोजन), अरेडामेंटो (फर्नीचर) और ऑटोमोबिली (ऑटोमोबाइल) के रूप में जाना जाता है।
इटली की शैली।
इतालवी उत्पाद अक्सर गुणवत्ता, उच्च विशेषज्ञता और भेदभावलालित्यऔर अनुभवी और प्रसिद्ध इतालवी औद्योगिक जिलों के लिए मजबूत लिंक अक्सर विलासिता की अवधारणा से जुड़े हुए हैं। [2] 1999 के बाद से,
इटली में निर्मित इस तरह के ला Tutela देई Produttori इतालवी (इतालवी निर्माताओं के संरक्षण के लिए संस्थान) के रूप में संघों द्वारा संरक्षित किया जाना शुरू कर दिया है और गुच्ची कंपनी द्वारा इतालवी सरकार को विनियमित ।
हाल के दिनों में इटली में निर्मित माल मार्क इतालवी निर्यात के लिए निर्णायक हो गया है और दुनिया भर में आम अक्सर एक अलग उत्पाद श्रेणी के रूप में माना जाता है । जनवरी 2014 में, Google सांस्कृतिक संस्थान ने इतालवी सरकार और इतालवी चैंबर ऑफ कॉमर्स के सहयोग से, कई प्रसिद्ध इतालवी उत्पादों के बारे में आभासी शोरूम का उपयोग करके मेड इन इटली को बढ़ावा देने के उद्देश्य से एक ऑनलाइन परियोजना शुरू की। 2009 में, इतालवी कानून (कानून 135, 25 सितंबर, 2009 - चैंबर ऑफ डिप्टीज,
इटली की संसद) ने कहा कि केवल पूरी तरह से इटली में बने उत्पादों
(योजना, विनिर्माण और पैकेजिंग) इटली में निर्मित लेबल का उपयोग करने की अनुमति है, १००% इटली में निर्मित, १००% इटालिया, हर भाषा में tutto italiano, के साथ या इटली के झंडे के बिना । प्रत्येक दुर्व्यवहार इतालवी कानून द्वारा दंडित किया जाता है 
"मेड इन जर्मनी" ('सभी आवश्यक विनिर्माण कदम') और "संयुक्त राज्य अमेरिका में निर्मित" ('सभी या लगभग सभी'), इतालवी विनियमन "मेड इन इटली" लेबल के उपयोग के लिए उत्तीर्ण होने का निर्धारण करने में अधिक प्रतिबंधात्मक ('पूरी तरह से') है।
हांगकांग में ब्रांडों के टॉड की दुकान । इली एस्प्रेसो मशीन। आर्टेमिड एलिस्टेरो लैंप को एर्नेको गिसोंडी द्वारा डिजाइन किया गया है। फेरारी F12 Berlinetta; फेरारी दुनिया में सबसे प्रसिद्ध ब्रांडों में से एक है बारीकी से इटली में निर्मित से जुड़ा हुआ है । न्यूटेला के जार।
अर्थशास्त्रियों और व्यापार विश्लेषकों ने विशेष रूप से पांच कंपनियों की पहचान की है जिनके नाम इटली में निर्मित के साथ निकटता से जुड़े हुए हैं:
बरिला - खाद्य कंपनी; बेनेटन - वैश्विक फैशन ब्रांड;
फेरेरो - चॉकलेट और अन्य कन्फेक्शनरी उत्पादों के निर्माता; Indesit - घरेलू उपकरण; लक्सोटिका - दुनिया की सबसे बड़ी आईवियर कंपनी।
फैशन एग्नोना ए कैरेसनी अरमानी अल्बर्टो फर्मानी बोनटोनी बोटेगा वेनेटा
Coca-Cola is a brand name, while the distinctive Spencerian script and the contour bottle are trademarked

A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic"; a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola, but also protects the distinctive Spencerian script and the contoured shape of the bottle.

Corporate brand identity

Simply, the brand identity is a set of individual components, such as a name, a design, a set of images, a slogan, a vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from others.  In order for a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and the extended identity.  The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif.

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